I designed the logo and brand identity for a South African start-up focused on energy and power solutions. The primary concept behind the identity draws on visual cues associated with electricity and energy — using strong graphic shapes and dynamic elements to communicate power, movement and reliability. The logo was designed to feel bold and modern, positioning the company as a forward-thinking provider within the energy sector.

Supporting the core identity, a series of illustrated animals were introduced as secondary design elements within the brand system. Inspired by South Africa’s rich wildlife, the animals represent different sizes or capacities of the company’s energy solutions, creating a playful yet meaningful visual language. This approach allowed the brand to reference local culture and landscape while building a flexible identity that could be used across digital platforms, marketing materials and website graphics.