I developed the logo for Owerri Mall, a major retail destination in Owerri, Nigeria, designed to reflect both the local environment and the mall’s role in the region’s economic growth. The concept centres around a stylised tree symbol, representing the lush landscape of the area while also acting as a metaphor for community development and expansion.

The visual mark was designed to communicate growth, vitality and connection, positioning the mall as a central hub within the city. By combining a clean, modern form with an organic symbol, the identity balances contemporary retail appeal with a sense of place, creating a logo that is both locally meaningful and adaptable across signage, marketing materials and digital platforms.