As a freelance designer working with Toluna, I was tasked with designing a presentation deck for a pitch to Haleon using their established brand identity. The presentation contained a large volume of information, so the primary challenge was translating dense content into a layout that remained clear, structured and easy to navigate for the audience.

My approach focused on creating a clean visual hierarchy and a consistent layout system that guided the reader through the narrative of the pitch. By simplifying the design and carefully structuring typography, spacing and section breaks, I ensured key messages could be quickly understood while maintaining alignment with Haleon’s brand identity. The result was a polished, professional deck that balanced clarity with visual consistency, supporting the communication of complex insights in a concise and engaging format.