Following Esomar’s re-branding, I designed a multi-page report that translated complex research data into a clear, cohesive and brand-aligned communication tool. A key feature of the new identity is its distinctive angled graphic language. Rather than using this as a decorative element, I integrated the angle into colour blocks throughout the document to create structure, hierarchy and visual flow.

These angled forms act as directional cues guiding readers smoothly between sections, anchoring headings, and breaking down dense information into digestible segments. By combining strong typographic hierarchy with brand-led layout decisions, I ensured the report not only reinforced Esomar’s new identity but also improved readability and navigation across data-heavy content.