I developed the logo, brand identity and website for Bean Babes, a fitness studio specialising in pre- and postnatal classes. The brand needed to feel energetic and empowering while remaining welcoming to women at different stages of motherhood. Pre- and postnatal fitness programmes are designed to help women maintain strength during pregnancy and rebuild their bodies safely after birth, making clarity and approachability an important part of the brand tone.

The logo concept centres around an abstract symbol of movement, reflecting both physical activity and the transformative journey of pregnancy and recovery. By using flowing, dynamic forms, the identity communicates motion, growth and vitality while maintaining a soft and approachable aesthetic suited to the target audience. The wider brand system and website were designed to create a cohesive digital presence that supports the studio’s mission of building a supportive and motivating fitness community for mothers.